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(Voyage Dallas) Exploring Life & Business with Ann Kang of Chally Bridal and Prom

Today we’d like to introduce you to Ann Kang. They and their team shared their story with us below:

Chally Bridal and Prom Owner standing next to Randy Fenoli Bridal Gown

Ann and James Kang’s journey to opening Chally Bridal & Prom in Plano’s Shops at Willow Bend in 2023 is a remarkable story of resilience and adaptability.

Chally Bridal & Prom is not just a typical bridal store; it’s an extensive 40,000-square-foot establishment, making it the largest bridal salon in Texas, according to Ann Kang. This impressive space features three mirrored runway areas, creating a luxurious and spacious atmosphere for brides and customers. Additionally, the store is conveniently located on level one near Dillard’s and includes event space capable of accommodating 200-seated guests, demonstrating the Kangs’ commitment to providing a comprehensive and memorable shopping experience.

Ann and James Kang’s journey is also deeply tied to their family. Prior to their move to Texas, the Kangs had already gained 25 years of experience operating a bridal salon in St. Louis. Their decision to relocate to Texas was influenced by their children, with the store’s name, “Chally,” being a loving mashup of their son Chris and daughter Ally’s names. This reflects the strong family bond and collaborative spirit that drives their business.

As a testament to their dedication and ambition, Chally Bridal & Prom opened its doors with a grand two-day trunk show featuring renowned designer Randy Fenoli from TLC’s popular reality show Say Yes to the Dress. The event drew significant attention with the Kangs’ ability to establish partnerships and create memorable experiences for their customers.

In summary, the Kangs’ journey to Chally Bridal & Prom is a story of determination, adaptability, and family ties. They transformed their dream into reality, creating the largest bridal salon in Texas and providing a one-of-a-kind shopping experience for brides and prom-goers alike.


We all face challenges, but looking back, would you describe it as a relatively smooth road? The Kangs’ journey to opening Chally Bridal & Prom was not without its challenges. Like many businesses, they faced significant hurdles, particularly due to the COVID-19 pandemic. Here are some of the struggles they encountered along the way:

Pandemic-Related Setbacks: The Kangs’ initial move to Texas in January 2020 coincided with the onset of the COVID-19 pandemic. This global health crisis disrupted the wedding and bridal industry, delaying their plans and creating uncertainty for their business.

Navigating Uncertainty: The pandemic created a highly uncertain business environment, making it challenging to secure investments, plan for the future, and even gauge customer demand accurately.

Adaptation: Adapting their business model to the changing circumstances posed a significant challenge. They had to find creative ways to weather the storm and position their store for success when weddings and proms resumed.

Despite these obstacles, the Kangs demonstrated resilience and determination by persevering through the difficulties. Their ability to adapt, seize opportunities when they arose, and leverage their extensive experience in the bridal industry ultimately led them to open the largest bridal salon in Texas, marking a significant achievement in their journey.


Alright, so let’s switch gears a bit and talk business. What should we know? Chally Bridal & Prom

Chally Bridal & Prom, in Plano’s Shops at Willow Bend, is your ultimate destination for bridal and memorable occasion fashion.

Here’s why we stand out:

Legacy of Excellence: Founded by Ann and James Kang, with 25 years of bridal expertise, we’ve brought a slice of bridal heaven to Texas.

Opulent Ambiance: Spanning 40,000 square feet with three mirrored runways, we offer a spacious, luxury shopping experience unrivaled in Texas.

Diverse Selection: Beyond bridal, we’ve added an extensive quinceañera collection catering to various celebrations.

Star-Studded Opening: We started with a two-day trunk show featuring designer Randy Fenoli from Say Yes to the Dress, setting the standard for bridal fashion.

Family-Centric: Our store’s name, “Chally,” reflects our family values, creating a welcoming atmosphere for all.

Adaptive Growth: Committed to the Plano community, we’re part of a multiyear mall redevelopment project, ensuring our future aligns with yours.

Your Dream, Our Mission: From bohemian to elegant, we offer a wide range of gowns to turn your vision into reality.

Chally Bridal & Prom is your gateway to unforgettable moments. Experience the magic of finding your dream attire with us today.


Who else deserves credit in your story? While the provided information does not explicitly mention specific individuals who have played a role in the Kangs’ success, it’s highly likely that their journey to open Chally Bridal & Prom involved support and contributions from various parties:

Family: The Kangs’ decision to move to Texas was influenced by their children, Chris and Ally, as evidenced by the store’s name, “Chally,” which is a combination of their names. Family support and involvement can be a significant factor in entrepreneurial success, both emotionally and sometimes financially.

Business Partners and Industry Connections: Given their extensive 25 years of experience operating a bridal salon in St. Louis, it’s probable that the Kangs had built a network of industry connections and business partners. These connections might have provided valuable insights, advice, and support when establishing their new venture in Texas.

Designer Randy Fenoli: The fact that Chally Bridal & Prom opened with a two-day trunk show featuring renowned designer Randy Fenoli suggests a collaboration or partnership. Fenoli’s involvement likely drew attention and clientele to the store, contributing to its initial success.

Customers and Clients: Satisfied customers and clients are often a business’s best advocates. Positive word-of-mouth, reviews, and repeat business from happy brides and prom-goers can be crucial to the success of a bridal store.

Local Community: The Kangs may have received support from the local community in Plano, Texas, whether through marketing initiatives, partnerships with other businesses, or simply the warm welcome of local residents.

While specific names and roles aren’t provided in the information, it’s common for business success to be a result of a collaborative effort involving family, industry connections, partners, clients, and the community. These collective efforts likely played a significant role in the Kangs’ success with Chally Bridal & Prom.


Contact Info:

  • Website: www.challybridalandprom.com

  • Instagram: https://www.instagram.com/challybridalandprom/

  • Facebook: https://m.facebook.com/people/Chally-Bridal-Prom/100094059487357/

  • Other: https://www.tiktok.com/@challybridalandprom

Randy Fenoli talking with a bride
Chally Bridal and Prom grand opening stylists and owners
Chally Bridal and Prom grand opening front entrance ribbon cutting





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